The Media: Creating Controversy to Make a Quick Buck :: Race and the Media Essays

It seems that the world likes controversy because it is everywhere; on television, online, and in the newspaper. In this technology era, we can’t to get away from controversy, due to easy access on our smartphones, tablets, and lab tops. Controversy can be found in many situations in our lives and found in many subjects in the media, for example sex, religion, politics and a lot of time when it comes to race. The first topic discussed will be what is controversy? Next, is controversy need in the media? Then, why is controversy used in the media and is it necessary? As well as should controversial content be removed from the media and would removing controversy content make a difference in any way to the audience. This essay will also discuss how media presents different sides of the issue and how the media affects public opinion on the Travon Martin murder in Florida. Discussing these topics will also help us understand how to decipher controversy, in the way of does contr oversy help resolve or exacerbate controversial situations in the media. Controversy is a lengthy public disagreement or debate over many conflicting opinions. In the media there is no shortage of controversy. It seems that all controversy are over the following topics, politics, religion, sex, economics, finances, culture and race (P. Ferreira, 2013). I would not say controversy is needed in American or even the world. However America and even the entire world were built on controversy (Davenport, 2012). Since we all do not share the same opinions in every aspect or major topics in the world, because of this controversy is created sometimes voluntary and involuntary. What the media does is bring all opinions from within America and around the world to a large group of people, which in turns creates controversy out in the open to the public. Controversy is need in the world, because without it we would not know or learn all other aspects to a specific topic. For example, the crime in America is higher than other countries in the world. Some people would say that it is due to the exorbitant gun-ownership in America (Davenport, 2012). However other people’s opinions say it is not guns that kill people it is people that kill people, and other say it is the people that locate guns illegally that commit most of the killing in America.

Outline and Discuss the Major Roles and Functions of the Guidane Counsellor

Within our Jamaican schools the guidance counseling programmes are designed to implement core principles as stated by the Jamaican school curriculum. Guidance counsellors are the ones who play the role of effectively analyzing and implementing these programmes which ensure that all students are well prepared to manage these â€Å"exciting times†; every student needs support and guidance. This is imperative as they embark upon the academic, social, spiritual and developmental challenges of adolescence; a time of rapid growth and change.Our guidance and counselling programmes offer students the opportunity to develop these characteristics necessary to become successful adults in a fast changing world. The primary goal of guidance and counselling and guidance counsellors is to guide and support overall student development and well-being in three broad areas of student life; while keeping in mind the central tasks of adolescence such as acquiring and assimilating self-knowledge, d eveloping future goals and purposefulness, building strategies to accomplish goals, developing decision-making skills, coping with outcomes of decisions and exploring social relationships.The guidance counsellor is charged with the responsibility of being the one who facilitates positive change in the lives of those in their care especially in the three broad areas. These include ‘Personal/Social Goals’ which entails helping students acquire the inter personal and communication skills to increase their understanding and respect of self and others. Academic Goals’, which helps students develop a wide range of academic skills and become effective agents of their learning, ‘Post Secondary-College Planning Goals’ achieved through information sessions and by making resources available to research and apply to college, students are able to plan and make decisions about their future. John is a fifteen year old student who has recently returned to Jamaica to live with his father. John had left Jamaica at an early age to live with his mother in the Cayman Island. She is now incarcerated in the Cayman Island and so he now has to live with his father.John is having serious problems in school and at home. He has been getting very low grades in class and is sometimes very disrespectful to his teachers especially his female teachers. John also finds it hard to adjust and to make new friends; he resents the woman with whom his father now lives and is now hiding from school and hanging out at the video arcade. John’s teachers and his father have made arrangements for him to have weekly sessions with the schools Guidance Counsellor. The roles of a Guidance Counsellor in any Jamaican school vary.John’s case is just one example of the wide spectrum of psychosocial problems experienced by many Jamaica students who are in need of guidance and support. The role of a counselor in John’s case is vital to his adjustment to his new situation and with him dealing with the pain of his past experiences. Whatever his counsellor does is critical in his survival from his maladjustments. Myric (2003) defines the term ‘role’ as an elusive one. It generally refers to the part that one plays in a given situation. He further gives the definition of function as the way in which a professional carries out his/her part.Function gives attention to various behaviours that might be performed in the role. Guidance and counselling is therefore a necessity in all Jamaican schools. The needs of students especially those at the adolescent stage are overwhelming. As postulated by Makinde (1993) persons at the adolescence stage in life need guidance as they seek to clarify their goals and values, strengthen their interests and aspirations, appreciate their philosophies and cognition and adjust to the norms of society. Some major roles and functions of the guidance counsellors according to Gibson et al. 1999) are to provi de individual counselling, group counselling, work with parents, and consult with teachers and administrators. Guidance counsellors should also conduct classroom guidance instructions and assessment activity and coordinate with community agencies. The Ministry of Education (2009) outlines the major components that comprise roles and functions as: preventative, interventive, supportive administrative and pro professional development. In order to help Jamaican students make the transition from childhood to adulthood, the guidance counsellor’s role is integral in this quest towards the holistic development of these students.How important are these roles and functions in the development of our children, our future? This essay seeks to outline the major roles and functions of a guidance counsellor in our Jamaica school setting and also to examine some of the factors which negatively impact the guidance counsellor in his or her quest towards fulfilling these roles. As a guidance co unsellor the implementation of all the components geared towards the holistic development of students must be considered and implemented. These should be ongoing and emphasis should be placed on classroom guidance as well as group and individual counselling.Ministry of Education (2009) coined preventive measures as proactive initiatives implemented to deter the onset of individual and group problems. These measures and strategies will provide students and others the opportunities to learn skills of conflict resolution and reduction. Guidance Counsellors are able to assist in the planning, implementing and coordinating of orientation designed to help students adjust to new experiences within the school community. The preventative components also help guidance counsellors to promote leadership development of peer counsellors and encourage participation in community service programmes.These programmes also furnish principals and other stakeholders with relevant information concerning s tudents in the various stages of development. As students progress through the different levels of academic life, they are faced with tremendous problems of deciding and selecting their subjects, courses and career choice. This challenge can be alleviated through the professional guidance of the guidance counsellor. The counsellor will assist the students to make rational decisions toward their life goals.Through career development programmes the Guidance counsellors help provide placement services and work experience for the students. Through this kind of programme the counsellor is able to help the students to make the transition from one school level to another or from school to employment, in this way students are better prepared and equipped with skills necessary for the world of work. The guidance counsellor also assists students who although they have been exposed to the options and guidance in a group setting, have not made up their minds as to which area they would like to pursue.These students are usually assisted on an individual basis. Another major role and function of the guidance counsellor includes individual counselling of students. Gibson (1999) defines individual counselling as one-to-one relationship involving a trained counsellor that focuses on some aspects of the client’s adjustment, development, or decision making. This process can therefore help a counsellor develop a close personal relationship and communication base with the student. As such the guidance counsellor in the school can help tudents to develop understanding of self as it relates to their social and psychological world. Students can also be assisted in exploring possibilities relating to their lives and also understanding how to initiate change in their lives. Through individual counselling students will gain a better sense of confidence in the counsellor and will no doubt be more comfortable in discussing and dealing with issues presented. With individual counsell ing the opportunity is there for them to speak freely without the fear that may exist in a group setting.For a student such as John an individual session will help him to deal with underlying issues which have created his bitterness and anger. He would be better able to cope with all the changes with which he is faced. Such an individual counselling session would allow him the framework on which to maximize his true potential and understand his world in order to impact positive change. Saginak (2003) provides additional insights into how effective counsellors can help identify students of multiple intelligences.This finding can help a counsellor care for the different needs of students. For example, the use of journal writing, art, music and poetry has been advocated for many years as effective ways with counselling students. Individual counselling is basically a continuous process as the counsellor seeks to build a relationship with each student he or she comes in contact with. Ind ividual counselling by a guidance counsellor is sometimes the only means of providing some kind of hope for some children. Hence, the counsellor should ensure that a harmonious relationship is built.Although some students are confident to go to a counsellor’s office after being referred by their teacher, parents or peer, some may be reluctant; as such, group sessions will help to cater to the needs of these students. The importance of group counselling (small group, large group) and guidance in schools cannot be overemphasized. According to Johnson (2000), group counselling involves two or more individuals in face-to-face interactions, each aware of positive interdependence as they strive to achieve mutual goal.Myrick (2003) adds value to what Johnson (2000) said that group counselling in school is a unique educational experience in which students can work together to explore their ideas, attitudes, feelings and behavior especially as it relates to personal development and pr ogress in school. For some students this might be the only intervention experience in learning about themselves, others, life task and how to deal with certain confidential issues. It is clear that group counselling helps students to share common interest and concerns.Students like to know that other students are having similar experiences as they are having. Groups are valuable as students are better able to support each other as they struggle together. As such, students are better able to relate to each other in their social contexts. Improvise the opportunity for students for students to learn and live with each other as a team. Gladding (2009), states that students participating in a group develop social relationships and emotional bonds and often become enlightened.Research has also shown Flemming (1999) that group counselling is more effective than individual counselling to address the need of students, especially â€Å"at risk† students. He further asserts that this co ntention is supported through research into violent youths, which suggests that peer group interventions are effective in redirecting peer values, confronting antisocial behavior, teaching problem-solving skills and encouraging pro-social behavior. Dollarhide et al (2003) opines that students in group counselling allow counsellors to expand their awareness of student client.What better way to see how students react in their systems than to witness it first-hand. In essence group counselling in Jamaican schools provide both students and guidance counsellors with a more comprehensive knowledge of what students are faced with on a daily basis, issues can be dealt with and students continue to focus on their goals. As in John’s case, he may not be responsive in a group setting as well as he might be timid or embarrassed to tell his story. Although group counselling can be beneficiary to many students, it has its down side.The nature of group settings can at times bring out comple x and sensitive issues which might require counsellors to speak to teachers and parents to better aid students in this process, hence the need for consultation. Saginak (2003),defines consultation as a three part helping relationship characterized by confidentiality, mutual respect and collegiality, focused on helping the consulted function more effectively with the client. Saginak further states that consultation provides a systematic intervention allowing counsellors to reach into student’s context and mobilize other persons in the student’s support network.In the consultation process the Guidance Counsellor can maximize the opportunity to educate the teachers, parents and community on the developmental issues that students are faced with this level of consultation is vital in Jamaican schools as it provides stakeholders with the assurance in dealing with the issues which may arise with their children. Parents are better able maximize on their roles as caregivers and confidants. This is as a result of the access to cooperative relationship with their child’s Guidance Counsellor.This enables them to better understand their child’s behavior, attitude, relationship and other concerns. In addition, it provides the opportunity for counsellors to consult with parents who are not actively participating in their child’s education. In a case like John’s which is similar to many children in Jamaica, the guidance Counsellor would not only help him to deal with his present problems but also to develop skills that would allow him to be able to cope with other challenging situations which will inevitably occur throughout his lifetime.His parents would also be enlightened as to how their actions influence his state of mind and behaviour and the steps they can take to help him to live a better life. Parents would also have a closer hand on what exactly is going on in the life of their children and would receive information as to whe ther or not their child need further help to cope with different situations. Consultation also helps teachers and administrators in dealing with students who are exhibit anti-social or dysfunctional behaviour.It provides the teacher the opportunity to learn the skills necessary to deal with these children who are problematic. Teachers would understand the adjustments of the curriculum and instructions needed to effect positive change. In his or her role in the Jamaican school system the guidance counsellors also provide consultation to the members of the school community this is deemed necessary as the community is usually the nurturing ground for the members of the school. This in effect filters down to benefiting the student and the entire community.This also fosters a better and more effective communication process between the school and the community. Although not an official role, the guidance counsellor in the Jamaican schools, through community involvement, are often times ca lled upon to lobby for sponsors for different projects these are usually projects undertaken by the counselling department or administration for the funding of different project geared towards students’ development. As stated by Miss Cindy Nemard guidance counsellor at Quest Preparatory, many students benefit from these programmes specially in the public schools where school feeding programmes, school fee payment, sport scholarships, examination fees, uniform to books and other programmes benefit the children based on the collaboration effort of the guidance counsellors and the community members. Miss Nemard further states that this allows the community members through their support of the school a sense of being a part of the school development and progress. They also get to voice their opinion on their hopes and plans for the school and in turn the students.In addition the counsellor gains easier access to engaging families in counselling the process and if necessary collec ting information to assist the police, judge or social worker. The overall benefit from community consultation is immeasurable. She further states that when the stakeholders are involved in the children’s development the school environment is more shaped within the community. To maximize on this the guidance counsellor must have a good programme which will be beneficial towards the total development of the students.Without a plan we have very little hope of achieving the full potential of our dreams and aspirations, similar is the case with a guidance counsellor in achieving his or her objectives. He or she must have a clear idea of the needs of the students and the objectives must be in line with such. The role of the guidance counsellor in this instance is one of being administrator as he or she must not only decide on the objectives but plan careful and effective programme to achieve these goals. These goals must be in line with the Ministry of Education’s guideline s and at the same time cater for the needs of the stakeholders.These programmes must be infused with the school’s curriculum. The counsellor has to maintain records of the process and progress of the guidance programme and all the activities involved, these include career day, orientation of new students, staff and student development seminars, curriculum lessons and consultation time. Myrick (2003) says that a guidance counsellor is like the co-pilot on a plane, responsible for his or her own programme. The question therefore arises: what are the specific ways in which a guidance Counsellor leads?The guidance counsellor at all times has to be involved in planning, coordinating, organizing, assessing and evaluating. The counsellor has to be reliable, impartial and accountable. The guidance counsellor has to be supportive of all stakeholders. Ministry of Education (2010) views supportive as those management activities that establish, maintain and enhance the total guidance and counselling programmes. A full assessment of programmes activities in schools helps the counsellors to plan for future programmes and evaluate to what extent the programme are working or their effectiveness.Ongoing assessment needs to be done for the students to ensure readiness for ongoing learning. As guidance counsellors are seen as helpers who understand and respond to human needs however, he or she must be cognisant of his or her needs as well. With the approval of the Ministry of Education and the school boards counsellors must engage in personal and professional development. According to the Ministry of Education the guidance counsellor must attend conferences, workshops, and meeting.These include those at the Jamaica Association of Guidance Counsellors in Education (JAGCE), the Guidance Counselling Unit and other organizations not exceeding fifteen sessions per year. As the guidance counsellors acquire these skills and knowledge he or she must demonstrate knowledge of the l aw and policies as it relates to education, guidance and counselling, children and adolescent. The counsellor must also abide by the Education act (1980) and the Code of National Ethics of the Jamaica Association of JAGCE Ministry (2009).Being a proactive, knowledgeable individual, a guidance counsellor has to keep up to date with the required skills and knowledge in order to be a competent and effective counsellor. Although the guidance counsellors are reaping some success in schools, they are faced with existing challenges which affects the effective performance of their daily tasks. Myrick (2003) thinks that the individual counselling is becoming a luxury in schools. It cannot be provided for everyone. He further states that some students need this more than others because of the nature of their concerns and their inability to work with groups.In essence, counsellors face limitations to effectively cater to every student. Counsellors do not have enough time to see all. Guidance c ounsellors are also seen as coordinators of many activities and programmes within the school setting. They are responsible for a number of administrative work involving students, teachers, parents and all the stakeholders involved. This role in itself impedes the speed and progress of other important roles. It may lead to an overworked counsellor and an unbalanced counselling programme.Myrick (2003), points out that the coordinating functions of can be a millstone round a counsellor’s neck, or it can lead to some productive outcomes in guidance. Counsellors are seen as teachers with flexible time and so at times there is disregard for the structured plans and routine of a guidance counsellor as he or she is often called up onto fill in as a substitute teacher in the absence of a regular class teacher. Another problem that counsellors face is that of the increase in the violence in the society which is then mirrored in the Jamaican schools. Counsellors are limited to their job s as it is often difficult for them to gain access to the root cause of the problems involving violence in the schools.Students who are exposed to violence in their communities may begin to adapt to this kind of life experience and sometimes may even accept violence as the norm. Although the guidance counsellors use their initiatives to encourage students in situations like these at times their efforts seem to go unnoticed The limitations and challenges also extend to the lack of or insufficient resources in schools. For the counselling process to be effective the counsellor should be provided with certain basic essentials such as a comfortable counselling area in which to practice.Counsellors are sometimes hesitant to pursue difficult cases involving students especially as it relates to criminal offences. Counsellors are often apprehensive of the repercussions which may arise when reports are made against persons who commit crimes against children. With the inadequacy of our legal system, counsellors sometimes have to think of the safety and well being of themselves and their families. The roles and functions of a guidance counsellor are many and varied and sometimes extend to areas undefined; however as a guidance counsellor one must ensure that his or her role is carried out comprehensively and effectively.All the roles mentioned are specific to all counsellors but may vary depending on the type of school. The finding in this research outlines and gives definite answers relating to some roles and functions of the guidance counsellor within the Jamaican schools. The roles identified include providing education counselling, career counselling, consultation, classroom instruction, individual and group counselling. It can be concluded that the role of the guidance counsellor is important for the continued development of the students in our school and in effect the continued development of our Jamaican society.Reference Gladding,T. (2009). A comprehensive Profes sion. New Jersey Gibson, L. (1999). Introduction to Counselling and Guidance. United States of America Prentice Hall Inc. Mankind, O (1993). Fundamentals of Guidance and Counselling London Oxford Mack Millan Education Myrick, D (2003). Development Guidance and Counselling: A Practical Approach. 4th Edition. United States of America: Education Media Corporation. Ministry of Education Guidance Counselling Unit

Charles Richter, Inventor of the Richter Magnitude Scale

Seismic waves are the vibrations from earthquakes that travel through the Earth; they are recorded on instruments called seismographs. Seismographs record a zig-zag trace that shows the varying amplitude of ground oscillations beneath the instrument. Sensitive seismographs, which greatly magnify these ground motions, can detect strong earthquakes from sources anywhere in the world. The time, locations, and magnitude of an earthquake can be determined from the data recorded by seismograph stations. The Richter magnitude scale was developed in 1935 by Charles F. Richter of the California Institute of Technology as a mathematical device to compare the size of earthquakes. The magnitude of an earthquake is determined from the logarithm of the amplitude of waves recorded by seismographs. Adjustments are included for the variation in the distance between the various seismographs and the epicenter of the earthquakes. On the Richter Scale, magnitude is expressed in whole numbers and decimal fractions. For example, a magnitude 5.3 might be computed for a moderate earthquake, and a strong earthquake might be rated as magnitude 6.3. Because of the logarithmic basis of the scale, each whole number increase in magnitude represents a tenfold increase in measured amplitude; as an estimate of energy, each whole number step in the magnitude scale corresponds to the release of about 31 times more energy than the amount associated with the preceding whole number value. At first, the Richter Scale could be applied only to the records from instruments of identical manufacture. Now, instruments are carefully calibrated with respect to each other. Thus, magnitude can be computed from the record of any calibrated seismograph. Earthquakes with magnitude of about 2.0 or less are usually called microearthquakes; they are not commonly felt by people and are generally recorded only on local seismographs. Events with magnitudes of about 4.5 or greater—there are several thousand such shocks annually—are strong enough to be recorded by sensitive seismographs all over the world. Great earthquakes, such as the 1964 Good Friday earthquake in Alaska, have magnitudes of 8.0 or higher. On average, one earthquake of such size occurs somewhere in the world each year. The Richter Scale has no upper limit. Recently, another scale called the moment magnitude scale has been devised for more precise study of great earthquakes. The Richter Scale is not used to express damage. An earthquake in a densely populated area which results in many deaths and considerable damage may have the same magnitude as a shock in a remote area that does nothing more than frighten the wildlife. Large-magnitude earthquakes that occur beneath the oceans may not even be felt by humans. NEIS Interview The following is a transcript of an NEIS interview with Charles Richter: How did you become interested in seismology?CHARLES RICHTER: It was really a happy accident. At Caltech, I was working on my Ph.D. in theoretical physics under Dr. Robert Millikan. One day he called me into his office and said that the Seismological Laboratory was looking for a physicist; this was not my line, but was I at all interested? I talked with Harry Wood who was in charge of the lab; and, as a result, I joined his staff in 1927. What were the origins of the instrumental magnitude scale?CHARLES RICHTER: When I joined Mr. Woods staff, I was mainly engaged in the routine work of measuring seismograms and locating earthquakes, so that a catalog could be set up of epicenters and times of occurrence. Incidentally, seismology owes a largely unacknowledged debt to the persistent efforts of Harry O. Wood for bringing about the seismological program in southern California. At the time, Mr. Wood was collaborating with Maxwell Alien on a historical review of earthquakes in California. We were recording on seven widely spaced stations, all with Wood-Anderson torsion seismographs. What modifications were involved in applying the scale to worldwide earthquakes?CHARLES RICHTER: Youre quite rightly pointing out that the original magnitude scale which I published in 1935 was set up only for southern California and for the particular types of seismographs in use there. Extending the scale to worldwide earthquakes and to recordings on other instruments was begun in 1936 in collaboration with Dr. Gutenberg. This involved using the reported amplitudes of surface waves with periods of about 20 seconds. Incidentally, the usual designation of the magnitude scale to my name does less than justice to the great part that Dr. Gutenberg played in extending the scale to apply to earthquakes in all parts of the world. Many people have the wrong impression that the Richter magnitude is based on a scale of 10.CHARLES RICHTER: I repeatedly have to correct this belief. In a sense, magnitude involves steps of 10 because every increase of one magnitude represents a tenfold amplification of the ground motion. But there is no scale of 10 in the sense of an upper limit as there is for intensity scales; indeed, Im glad to see the press now referring to the open-ended Richter scale. Magnitude numbers simply represent measurement from a seismograph record—logarithmic to be sure but with no implied ceiling. The highest magnitudes assigned so far to actual earthquakes are about 9, but that is a limitation in the Earth, not in the scale. There is another common misapprehension that the magnitude scale is itself some kind of instrument or apparatus. Visitors will frequently ask to see the scale. Theyre disconcerted by being referred to tables and charts that are used for applying the scale to readings taken from the seismograms. No doubt you are often asked about the difference between magnitude and intensity.CHARLES RICHTER: That also causes great confusion among the public. I like to use the analogy with radio transmissions. It applies in seismology because seismographs, or the receivers, record the waves of elastic disturbance, or radio waves, that are radiated from the earthquake source, or the broadcasting station. Magnitude can be compared to the power output in kilowatts of a broadcasting station. Local intensity on the Mercalli scale is then comparable to the signal strength on a receiver at a given locality; in effect, the quality of the signal. Intensity like signal strength will generally fall off with distance from the source, although it also depends on the local conditions and the pathway from the source to the point. There has been interest recently in reassessing what is meant by the size of an earthquake.CHARLES RICHTER: Refining is inevitable in science when you have made measurements of a phenomenon for a long period of time. Our original intent was to define magnitude strictly in terms of instrumental observations. If one introduces the concept of energy of an earthquake then that is a theoretically derived quantity. If the assumptions used in calculating energy are changed, then this seriously affects the final result, even though the same body of data might be used. So we tried to keep the interpretation of the size of the earthquake as closely tied to the actual instrument observations involved as possible. What emerged, of course, was that the magnitude scale presupposed that all earthquakes were alike except for a constant scaling factor. And this proved to be closer to the truth than we expected.

Cross Border Insolvency Free Essay Example, 1250 words

Topic: Cross Border Insolvency Instructions: Question: In relation to the respective >rescue= processes of the insolvency law regimes of USA, Australia and UK, outline: a ) common characteristics b) any significant differences In any case: c) how compatible are those processes d) how would the event of any incompatability affect the development and employment of a cross border recognition and assistance law between those jurisdictions Perhaps one should, from the outset, seek to clarify what is usually meant by the term >rescue= in the various legal regimes under consideration. Some legal regimes refer to the concept of rehabilitation. However in most cases, the latter concept is taken to refer to the rehabilitation of the person who would have been engaged in business and who >finds= himself in a situation of an inability to satisfy his debts. Within the more advanced legal systems when the latter deals with insolvency and bankruptcy, one usually finds a mechanism which would come in force given certain predetermined circumstances. This mechanism has the scope of actually attempting to minimise the various not so desirable effects, both on the individuals concerned as well as on the business units involved, which a situation of insolvency brings about. We will write a custom essay sample on Cross Border Insolvency or any topic specifically for you Only $17.96 $11.86/pageorder now It can be said to be a recognition of the fact that a situation of insolvency not only effects the person or company who or which is going through a process of bankruptcy but ultimately effects also the economy as a whole. In fact the amount of bankruptcies currently being undergone within a country is usually taken as an indication of how well that particular economy is faring. In the UK a review Group within the Department of Trade and Industry and HM Treasury opined that the trend seems to favour furthering the rescue culture. Whenever possible emphasis should be laid on the assisting of companies in order that the latter might be placed in a position to as much as possible overcome what may in the ultimate analysis be temporary financial difficulties. It is submitted that in these types of situations, the problem is to assess exactly how temporary is temporary and numerous instances occour when what started off as being temporary resulted in the end of being permanent. In that report the emphasis seemed to be placed on the possible avoidance of liquidation and towards the furthering of a culture of a predisposition towards the preservation of a business unit as a going concern1. Before the coming into force of the 1986 Insolvency Act in the UK, there were three kinds of liquidation procedures, namely members, creditors= and compulsory when the company was insolvent.

Essay about Lung Cancer Research - 1879 Words

â€Å"Lung cancer continues to be the leading cause of death in both men and women in the US, with over 158,900 deaths in 1999. Worldwide, lung cancer kills over 1 million people a year. Extensive prospective epidemiologic data clearly establish cigarette smoking as the major cause of lung cancer. It is estimated that about 90% of male lung cancer deaths and 75–80% of lung cancer deaths in the US are caused by smoking each year† (Hecht, 1999). Clearly, lung cancer is an important and widespread disease that constitutes a major public health problem. This was not always so. Some 150 years ago, it was an extremely rare disease. In 1878, malignant lung tumors represented only 1% of all cancers seen at autopsy in the Institute of Pathology of the†¦show more content†¦In the 1950s Doll and Hill in England and Cuyler Hammond and Ernest Wynder in the U.S. provided further evidence for a causal association between smoking and lung cancer. Yet, it took a long time until the truth was fully accepted. Smokers, including many physicians, who enjoyed cigarettes could or would not want to imagine or refused to believe that the habit (addiction would be more appropriate) was detrimental to their health. In this context it is interesting to note that 2 personalities who helped like few others to make us aware that chemicals in the environment could cause cancer, strangely failed to grasp the impact of smoking. Wilhelm C. Hueper started out as a physician in industry. By repeatedly and doggedly pointing out possible links between exposure to chemicals in manufacturing processes and the increased incidence of cancer in workers he became unpopular with management, to the extent that on some occasions he was barred from presenting or discussing his findings and conclusions. And yet he maintained that smoking was not a factor in the etiology of lung cancer in humans. Rachel Carson, who in her Silent Spring warned of impending disaster of cancer caused by envi ronmental chemicals never mentions tobacco smoke. Since then, tobacco smoke has become not only the most important carcinogen in our environment, but probably also the only one where we could accomplish—and in many places actually already haveShow MoreRelatedResearch Problem Lung cancer is the growth of abnormal cells in the lungs. This abnormal growth can900 Words   |  4 PagesResearch Problem Lung cancer is the growth of abnormal cells in the lungs. This abnormal growth can occur in either one of both of the lungs. The abnormal cells cause the development of unhealthy lung tissue, which causes the lungs to not function properly. The main function of the lungs is to provide oxygen to the body via the blood. Some of the symptoms of lung cancer are a persistent cough, shortness of breath, recurrent pneumonia, change in sputum, and coughing up blood (What is Lung,). LungRead MoreResearch on Lung Cancer Risk Factors370 Words   |  2 Pagesï » ¿The reason the majority of this research on lung cancer risk factors can be dated to the 1990s is because this period was defined by an increased societal awareness to the adverse health effects of smoking tobacco. During the 1990s, over 40 states filed federal lawsuits against major American tobacco companies, and the growing involvement of the Surgeon Generals office motivated many independent researchers to narrow their focus to lung cancer and its causes. Furthermore, this period of timeRead MoreLung Cancer: Research Project Review533 Words   |  2 Pages In order to fulfill the requirements of the assigned project, our group performed research related tasks. Research is ultimately about assigning facts, figures and arguments to larger ideas for practical reasons that hopefully produce more benefits than not. Our groups topic deals with the disease of lung cancer. 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My Lai Massacre free essay sample

The Massacre At My Lai Starting in 1964, the war at Vietnam seemed necessary and useful, in the minds of the public. After years of combat, the American opinion slowly worsened, and by 1967, the war was highly questionable. The public support was completely lost after the information of the gruesome massacre at My Lai was leaked. During all of this, the American public was trying to figure out how the Americans who partook in this event became so evil. While secondary sources provide information about the United States soldiers, the details of the My Lai Massacre, and the trial of Lieutenant Calley, oral history grants the historian a wider perspective by showing the soldiers’ motives for revenge and the emotions of those involved. The United States soldiers in Vietnam experienced a war unlike any other in America’s history. One of the main reasons that this war was so different was that the conditions of the soldiers were so terrible. One soldier described what it was actually like living in Vietnam. We lived out in the jungle and patrolled three villages. We moved from one village to another all the time. You didnt want to stay in one spot for too long. The enemy would try to find out where we were and try to ambush us. So, usually at about 2 a. m. we started to move around from one village to another† (Alex Ditinno). This man shows how terrible their living conditions are. After having a constant fear of being ambushed, having to sleep in dirty and uncomfortable environments for days, and having to wake up in the middle of the night to leave villages, the soldier’s minds are going to be effected. The average age of a soldier in the war was nineteen years old. Before their brains are even fully developed they experience such atrocities that they grow an enormous hatred inside. The only people that they can bring out that hatred on were the Vietnamese. The enemies were known to the Americans as the Viet Cong. They were different than in previous enemies in that an American soldier could never tell if they were the enemy, or not. They would blend into society so well that everybody would just see them as civilians, until or course, when they came out at night as Viet Cong ready to kill any American in sight. They were known as â€Å"Rice farmers by day, guerillas by night† (Al Doyle). In not knowing who the enemy was, there were often misunderstandings, leading to mass murder of civilians. In an attempt the not kill civilians, many soldiers tried to be lenient in their killing, and only kill when absolutely sure it was the enemy, which didn’t happen too often (Vietnam War: Oral Histories). One soldier had an unbelievably remarkable experience with this. â€Å"We found this young womanin her  early 20s at most lying on the road as we swept it for mines†¦Ã‚  She had been shot at point blank range sometime during the night. It was alleged that she was a Viet Cong sympathizer†¦ It was hard to believe someone as young and innocent looking as she could be the enemy but we soon learned that we could never be sure who to trust. She was the first dead person I ever saw in my life, but there would be many more† (Steven Curtis). This man had just entered war and the effects of it had just started. Supposedly this woman was an enemy, but he never could have known that. Of all of the people in his village, she was one of the least suspicious, though one could never tell with the Viet Cong (The Enemy). The Viet Cong, although only at night, were fierce, and sneaky fighters. The Viet Cong mainly used methods of booby traps and rocket firing. Since they were so sneaky, they would rarely go up and shoot somebody with a gun, and risk the loss of their own death. One man experienced a terrible form of this. â€Å"We received shelling (rocket fire) constantly every day. We had to live underground in trenches. We had to live with the rats† (Tom Hall). This man withstood constant rocket fire without being able to do anything. Killing people wouldn’t help him to relieve his anger, because he would never be able to know who to kill. He lived in the dirty trenches for days, with nothing to do, but wait for it all to be over. The Viet Cong also used mines. They would lay them all over the forest and the Americans would never know where was safe. Since the Viet Cong lived there, they had an advantage in knowing where everything was, and being able to cope with the forest environment. Nobody could see in the forest at night, so not knowing the area was a huge disadvantage. One man couldn’t even differentiate a human being from a dog in one of his experiences at Vietnam. â€Å"We waited all night and we shot at them, but most of the time you couldnt see what you were shooting at†¦ Early the next morning, the bushes started rattling and we out loaded in the bushes. It ended up being a dog† (Larry MacIntire). After this man and his group thought they were shooting at the enemy all night, it turned out that they had only shot at a dog. Their efforts had been diminished, and what they were fighting for became useless. The Viet Cong were cruel fighters and killed many Americans without even being noticed (Vietnam War: Oral Histories). What Charlie Company did was a terrible thing, but could not be blamed entirely on them because they didn’t know exactly what they were actually doing. In the many weeks before the massacre, the group had suffered many deaths via mines, and other booby traps. After going through so much Captain Hodges decided it was enough. He stated, â€Å"This was a time for us to get even. A time for us to settle the score. A time for revengewhen we can get even for our fallen comrades. (Captain Hodges). Although now it might seem terrible that they let out there anger by killing innocent people, it was not known at the time that they were innocent, and they simply wanted to kill the enemy. The exact details of the mission were to search and destroy everything in the village. Everybody was ordered to kill everybody in sight, because they were thought to be Viet Cong. Most o f the men killed people out of their sheer anger, but not one of them killed as much as Lieutenant Calley. He got more than one hundred people and forced them all to go into a ditch. He shot, and killed every single one of them. He even shot a baby right in the head at point blank. (Massacre at My Lai) On that March 16th 1968, 504 people were killed. Fifty of whom were younger than three, sixty-nine were between the ages of four and seven, ninety-one were between eight and twelve, and twenty-seven were in their seventies of eighties (People Killed in the Massacre). The massacre had a lasting effect on the men both mentally and physically, and on America’s opinion on the war. After the massacre, the public opinion on the war went down. Although the government tried to cover it up, the public got a hold of the pictures and it was instantly the most important things in all of the newspapers. Titles were posted on front pages like â€Å"Viet Mass Slaying† (The Plain Dealer). Although, while the public was so obsessed by how terrible the people were, they did not understand what they had gone through. They did not understand how difficult it was to see who the Viet Cong were. All they saw were murderers so became known as the bad guy, just for a bad mistake. In turn, this made the public hate the whole entire war. The massacre also had a mental effect on the people who fought in it. Most of them had killed innocent people, and did not even know what they had done until it was over. For the rest of their lives, not only the American public, but they will look at themselves as monsters (Massacre at My Lai). One person was an everlasting effect called post traumatic stress syndrome. â€Å"When a person has Post Traumatic Stress Disorder (PTSD) and is in a situation where theyve been drinking or using drugs, their judgment is impaired† (Vince Baron). This man withstood so much, that with a little bit on alcohol his memories come back to him. AS with most Vietnam veterans, they never forget what happened to them in war. They carry it with them everywhere, and if something happens to make them angry, they will go insane. While there are some people who take there experience at war in this way, there are others who end up taking a better approach towards it. Many of the men got their inspiration from war, and believe that war itself made them a man. This man believes that that war, and his experiences at My Lai changed his life around, but in a good way. â€Å"When I came back, I was much more serious about life. I knew how easy one life could be taken away from you. It wasnt important to be out partying. It was important to do something with your life and try to make a difference. So, when I came back from Vietnam, I went to college; that was my whole plan. I went to college year round and I didnt stop until I got my Masters. I earned my Bachelors and Masters in four years because that was my plan. I didnt need to stop† (Tony Taylor) Unlike most of the veterans, especially those who were a part of My Lai, he took a different approach by trying to forget what happened in the war, and My Lai, but remember the lessons that he learned. While sometimes having a mental effect that was encouraging, or hindering, all My Lai veterans were left with some mental difference (Vietnam War: Oral Histories). While that was apparent, only one person suffered a physical effect that day. That man was a recent recruit in the army. He was still in his young twenties, but he couldn’t take the massacre any longer. He shot himself in the foot and bled to death, just to evade the sight of it (Massacre at My Lai). Lieutenant Calley got what he deserved for the murder that he committed, but everybody else was let off easy. After the massacre had been over for a few months, the court marshaling begun. There were over 100 people who were investigated to see if they committed war crimes. Of those people, only thirty were sent to trial. Of all those men, only one man was actually sentenced to prison, this man was Lieutenant Calley (Massacre at My Lai). Lieutenant Calley’s trial was so complicated, and needed so much time to display all of the evidence, that it ended more than three years after the actual massacre at My Lai. When it started, Lieutenant Calley was charged with murder of â€Å"Oriental Human Beings† (William Calley Court-Martial). Although they were clearly thought of as sub-human, they were still human and similar rules applied toward killing them. Everybody came into the court with a tainted opinion after seeing his televised interview. In that interview, he was exposed and everybody knew that he had committed murder. His argument, which was quite valid, was for the most part this: â€Å"I was ordered to go in there and destroy the enemy. That was my job that day. That was the mission I was given. I did not sit down and think in terms of men, women, and children. They were all classified the same, and that was the classification that we dealt with, just as enemy†¦ I felt then and I still do that I acted as I was directed, and I carried out the orders that I was given and I do not feel wrong in doing so. † Although he was right in that he was ordered by a higher officer to kill everybody in sight, he did worse than that. He killed the most out of everybody, he killed babies, he killed them even after he knew that they were civilians and not related to the Viet Cong at all. The Captains orders could be inferred that you should stop killing if you understood that they weren’t the enemy. Since he neglected the obvious fact that they were civilians, and just thought of them as sub-human, just because of their race, he was sent to jail. Although, the court did take into account that he was ordered to kill. Although he killed over 100 people, he was only charged with killing twenty-two. It was assumed that by the time he had killed more than eighty people, he probably knew that they were civilian. Even after only being convicted for about a fifth of his murders, he was still sent to jail for life. He was the only person from Charlie Company to go to jail. Although he was the worst of them, many others disserved it, but barely got out of going to trial (Court Martial). My Lai was a battle that had to be fought. There was so much tension between the Viet Cong and the Americans needed to take out there anger and get back at them. The American public saw it as the Americans being evil, eventually causing in the end of the war. The My Lai massacre portrayed the average American soldier as an evil person, and wounded America’s reputation as a country. Oral history is very useful for the telling of the My Lai massacre. A mere writer cannot understand the emotions that were experienced in the actual battles. Although oral history proves to be extremely useful to see the emotions and feelings during the time of the war, it does don’t always portray the correct facts. Secondary sources always have the facts right and can give historic background to help understand a situation and the politics during the period, rather than public opinion. In conclusion, the massacre at My Lai was a huge accident that had to happen eventually. â€Å"William Calley Court Martial. † Jrank. org. 1972. Noble Trials and Court Cases. 19 May 2013 lt;http://law. rank. org/pages/3208/William-Calley-Court-Martial-1970. htmlgt; Thomas E Murray. â€Å"The Vietnam War: Oral Histories. † fcit. usf. edu. 2009. Florida Center For Instructional Technology. 19 May 2013. lt;http://fcit. usf. edu/vietnam/index. html Steven Curtis. â€Å"The Vietnam I Remember. † www. stevencurtis. com. 2009. Steven Curtis. 2 Ma rch 2010. lt;http://www. stevencurtis. com/vietnam/Stories/enemy. htmgt; McDonald, Joe. â€Å"504 People Killed In The My Lai Massacre. † www. countryjoe. com. 1970. Country Joe’s Place. 19 May 2013. lt;http://www. countryjoe. com/massacre. htmgt; Esterhan, Joseph.

Strengths And Weaknesses Of Diversification †MyAssignmenthelp.com

Question: Discuss about the Strengths And Weaknesses Of Diversification. Answer: Introduction Diversification is a strategy which is used for the purpose of expansion of business in the existing marketplace or in the other fields of market. Primary aim of implementation of this strategy is to enter into a new market with a new product or service or launching the existing product by adding unique and attractive features for the purpose of re-launching in the existing market. This strategy sometimes acts as the part of defensive and offensive set of strategies. It is one of growth strategies described under Ansoff Matrix model. The statement Diversification is a perfectly logical development, ensuring the rationale and efficient use of resources defines that diversification is implemented in the workplace with the objective of ensuring success and growth (Aspara, et. al., 2011). When a business enters into a new market, lot pf challenges and opportunities comes which needs to be faced in an effective manner so that desired goals could be acquired. For the same purpose, diversif ication strategy is implemented in the workplace. In this essay, several aspects of the diversification, its correlation with the other aspects of Ansoff Matrix framework will be covered. Along with this, strengths and weaknesses of diversification strategy will be covered. Further, tools which describe relation between external business environment and diversification will also be discussed. Concept of diversification and types of diversification Concept of Diversification Diversification is a risky section of Ansoff Matrix as business organizations does not have much experience in the new market, thus, the chances of products succession are very less. Ansoff Matrix has defined four growth strategies i.e. market penetration, product development, market development and diversification. As per Ansoff, diversification strategy is unique and distinct from other three growth strategies because the risk level is pretty high in diversification. The first three strategies are applied in the workplace with the help of existing technical, financial and merchandising resources which company already using for its existing product line. But in case of diversification, organization requires to adopt new set of strategies along with new technological and facilities. Acquisition of new skills and knowledge is also required in adaptation of diversification strategy with the objective of successful expansion of business in new markets with new products (Kumar, Gaur Pat tnaik, 2012). Before implementing diversification strategy in the workplace, organization is required to conduct market research and related strategies so that the target customers needs, market environment, competitors involved in the industry, strategies used by them, etc. elements needs to be considered. This helps the organization to introduce and promote new products in new marketplaces with the objective to gain success and growth. Product diversification is a concept under which new products and existing products are being manufactured and promoted in new marketing conditions so that business could be expanded. Various companies have also adopted the method of expansion of existing product line under which a new product is being launched related to the existing product (Villarreal, Cusimano Renner, 2015). For example, tooth paste manufacturing firm launches tooth brushes and tooth powers under the same brand name. Companies also use product extension and brand extension in order to uplift sale volumes and the number of customers with the objective of increase market share in the target or in new market (Whittington, 2014). Types of diversification In order to establish a sustainable competitive advantage in the target market along with implementing the differentiation strategy, it is required to make a clear understanding regarding differentiation strategy. The rationales on which differentiation strategy is implemented in the workplace are customer needs, quality of product and services and competitors. Product differentiation has various approaches and this is carried out at workplace with the core business objective of gaining competitive advantage through adding unique features in their existing products or by launching totally different product for making a separate image from its competitors. There are various means through which product differentiation could be carried out in a business such as product differentiation, image differences, service differentiation and many more (Martin, et. al., 2012). Through adaptation and implementation of differentiation strategy within workplace, organization could gain success and gr owth by using the existing brand value which will help them to successfully launch the product in the new market along with avoiding the direct confrontation with the competitors. Therefore, it could be said that differentiation is an effective strategy through which companies could earn sufficient amount of profits by utilising the available industrial resources (Zhou, 2011). Following are certain types of diversification: Horizontal Diversification: Approaching to the different target market through launching unique products and services which are unrelated with the existing product line of the organization is known as horizontal diversification (Park Jang, 2013). For instance, PepsiCo diversify its products through launching an energy drink. This type of diversification is also known as related diversification because companies diversify their offerings related to their existing product lines. Vertical Diversification: Under this type of diversification, company starts from the initial stage of its existing product line in order to make improvise existing products and services (Chioda, et. al., 2011). For example, a reconstruction company starts selling paints. Concentric Diversification: Available technologies and marketing system of an organization are fully utilised with the motive of enlarging the production portfolio (Liu, et. al., 2014). For instance, cosmetic products manufacturing company starts producing shampoo. Unrelated diversification: When a company diversify its offerings unrelated to its existing product lines is known as unrelated diversification. For example: Coca-Cola starts rendering consultancy services. For example: In last 80 years, Volvo Group which is a Swedish multinational company engaged in production of trucks, cars, buses, etc. Its technical team is constantly working on exploring security technologies for improving the credibility of their products in the international market. In this regard, three-point belt invention is their landmark invention. Company granted this invention free to all other companies of the same field which has now become a basic configuration for all automotive. Although, there is not much complications in this invention and it is too simple but it has saved many lives and it has also helped the Volvo to gain effective image in terms of safety technology in the global automotive market (Althoff, Segraves Johnson, 2014). Benefits and diversification Diversification generates various ways for an organization to grow, prosper and expand in the target market. With the help of diversification, organization could gain several financial advantages. For instance, when a company acquires another enterprise or comes into a joint venture with other business enterprise, it leads to increase in the revenues of the organization which also impacts organizational profitability (Kim Reinschmidt, 2014). For instance, before launching of a new drink in the target market, PepsiCo executes market research strategy with the objective of ascertaining the risk and opportunities factors. Successful implementation of diversification strategy will lead the organization to increase its market share in marketplace. Introduction of new and effective products and approaching to the appropriate group of customers is an essential aspect of diversification which helps organization to increase its customer base. For instance, if product launched by the company will meet customers requirements, chances for success increase while if the product fail to meet customers requirements, chances of success decreases for the organization as well as for the newly launched product. Diversification strategy increases growth opportunities for an organization because it helps the organization to enters into a new market with a new product without any experience. Risk factor plays crucial role in the success and growth of an organization. Diversification strategy leads to introduction of new product in the new market, thus, high level of risk is involved. With the help of diversification, it decreases the impact of risk over business because there is various range of product and if one of them will fail, it will not much affect enterprises performance (Vik McElwee, 2011). Dangers of Diversification In order to gain financial advantage, various companies enter into a joint venture or acquire other enterprises and miscalculate the profitability from that venture against the cost incurred to form that venture. For example, PepsiCo enters into a joint venture with a construction company but PepsiCo does not have sufficient information related to construction business, thus, it may originate negative outcomes. Increasing market share by introducing new products in new markets leads to increase in the competition level. For example, PepsiCo is planning to launch an energy bar chocolate with the view to diversify its product ranges to other fields. But due to aggressive competition in the chocolate industry and due to lack of experience of that particular field, desired goals and objectives may not acquire. On one side, diversification increase growth opportunities for an organization while on the other hand, it also generates various chances of failures due to non-acceptance of product by target customers, etc. (Wan, et. al., 2011). Critical comments on Whittingtons statement According to Vaara Whittington (2012), diversification is a perfectly logical development, ensuring rationale and efficient use of resources. This is true because every business enterprise needs to face decline stage once in a lifetime and in that period of time, organization may get success otherwise it will fail. Authors have described that Strategy-as-Practice plays crucial role in strategic management concept and it helps the organization to manage the activities in an effective manner. Strategy-as-Practice has two meanings: practice signals both an attempt to be close to the world of practitioners and other meaning is sociological theories of practice. Main aims of these studies are that the strategy processes are relies upon the organizational functions and on other functions that affect the performance of the strategies and their outcomes. SAP research has provided an alternative method to the organizations in relation with performing decision making process in an effective m anner. Strategy-as-Practice has common characteristics with the approaches of strategy process and the new micro-foundations approaches of strategy. The primary focus of SAP approach is to find out the most appropriate way so that distinct method could be originated with regards to strategic management. Apart from the utilisation of SAP approach to determine alternatives for decision making processes, it is also used in the research for analysis of social practices (Tixier, Bataill Jagla, 2010). In relation with diversification, it is required for an organization to perform market research activity in an appropriate manner so that the desired outcomes could be acquired. Diversification is being implemented within the workplace with the objective of expansion and for expanding business into new fields of market, it is required to adopt certain unique and advanced level strategies such as SAP approach. This approach has the capability to strengthen the process of making strategies and it is also essential in the procedure of executing all functions of the organization in an appropriate manner. As per my opinion, the statement given by Whittington (2012) is true because diversification is the only activity through which organization could expand its business in the domestic or in international marketplace. This is the strategy which promotes the organization to enter into a new industry with a new product and that too without any experience, talent or knowledge for that market. This strategy helps the organization to identify its capability as well as various challenges occur for an organization which could be moulded into opportunities using unique strategies of organization. If organization will not be able to make their separate image in the new marketplace then it could be observed that the chances for surviving in the dynamic business environment for a long run are quite less (Vaara Whittington,, 2012). Diversification is a strategy which is essential for the growth of an enterprise. It helps the organization to mitigate risks factors involved in the market as well as it also expand the network of the organization so that desired outcomes could be attained. Apart from this, the statements second part says that efficient and rationale utilisation of resources is necessary in order to implement diversification and related strategies effectively. Resource management is another crucial task for an organization which should be executed in an appropriate manner with the objective of attaining higher results with minimum wastage of resources (Calms Thoret, 2011). Resource management technique includes management of technical resources, production, man power, etc. All these resources should be combined together in such a way so that the task could be accomplished in the most appropriate manner. This will help the organization to gain its desired goals and objectives along with this, organization will be able to develop its separate image from competitors. Diversification is implemented with the purpose of expansion and this could be done in the existing product line or in the different product line. Thus, combination of resource management and diversification strategies should be executed in an appropriate manner so that organization will be able to create opportunities for itself for achieving desired outcomes. Under resource management technique, one of the crucial tasks is allocation of duties to the employees (Lamin, 2012). While allocating the tasks to the employees, it is required for the organization to ascertain its employees capabilit ies, skills and knowledge so that right task could be allocated to the right person. This is also known as the golden role for business enterprises in relation with gaining success and gaining competitive advantage in the marketplace. It has been observed that every product and service has a limited life and if an organization will focus over single product or service, then the life for that organization will be dependent upon that particular product only (Delcoure, 2010). But while setting up business, primary objective is to survive in the dynamic business environment for a long run and this is the reason organization focus over various products and services of the same product line as well as over different products and services from different fields. Diversification helps the organization to make its network broad and wide and while diversifying the business, organization should determine every aspect of the new filed so that the chances of failure could be mitigated. Apart from this, it has also been observed that the authors have said that the resources usage should be rationale as per their requirements (Belousova Dorfleitner, 2012). For instance, Disneyland has developed their position as performing company in terms of providing its customers qualitative entertainment services. Through this, organization has attained highest value visitor satisfaction and a huge number of tourists along with pleasure and happiness. In this manner, employees plays crucial role in attainment of desired goals and objectives of the organization. Conclusion From the aforesaid information, it can be concluded that strategic management plays crucial role in success and growth of an organization. In this essay, various aspects of strategic management and diversification have been discussed. Diversification helps the organization to gain its desired goals and objectives along with ascertaining the opportunities for acquiring success and growth related objectives. The fact cannot be denied that diversification consist of high risk factor but there are various benefits which could be attained through application of this strategy such as expansion, growth, etc. In this essay, strategy-as-practice approach has also been discussed which is essential in acquiring success and developing strategies for attaining competitive advantage and growth as per the managements expectations (Chambers Zdanowicz, 2014). 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